MBA Anna International Business Management Syllabus
MBA Anna International Business Management Syllabus
International Business Management
UNIT I: INTRODUCTION
Definition – trade and investment flow – economic theories – forms of international business – Trade Policy – Export promotion – Export procedures and documents – FOREX management – exchange rate determination – Exchange risk – Managing exchange rate.
UNIT II: INTERNATIONAL BUSINESS ENVIRONMENT
Globalization of business – economic, political and cultural environment of international business – WTO and trade liberalization – emerging issues – implications for India –regional trade blocks – inter – regional trade among regional groups.
UNIT III: GLOBAL STRATEGIC MANAGEMENT Structural design of MNEs – strategic planning – strategic considerations – national Vs global competitiveness.
UNIT IV: CONTROL AND EVALUATION OF INTERNATIONAL BUSINESS
Control of mnes – approaches to control – the role of information systems – performance measurement – mechanics of measurement – various performance indicators evaluation and evaluation systems.
UNIT V: CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS Factors causing conflict – conflict resolution actions – the role of negotiations in international business – the role of international agencies in conflict resolution.